Are we Swisspeoples drowning in blue gold? We consume 142 litres in a single day alone and even flush our toilets with drinking water.
We designed a fictional initiative to make the population of Switzerland aware of this problem. The Fair Water Policy Initiative calls for an additional amount to be paid by each Swiss citizen for the water they use. This amount should then be donated to third world countries. We have researched and discussed a lot about third world countries, water scarcity and water overconsumption. We also asked ourselves: Can such an initiative work at all? Where does the money go? Who is responsible for the implementation of initiatives? What effect do we want to create and what are the creative mediums that work in a corporate design? We didn't want to work with the usual dramatic elements used in commercials, but rather with animated typography. This video for the advertising campaign was part of the result.
We designed a fictional initiative to make the population of Switzerland aware of this problem. The Fair Water Policy Initiative calls for an additional amount to be paid by each Swiss citizen for the water they use. This amount should then be donated to third world countries. We have researched and discussed a lot about third world countries, water scarcity and water overconsumption. We also asked ourselves: Can such an initiative work at all? Where does the money go? Who is responsible for the implementation of initiatives? What effect do we want to create and what are the creative mediums that work in a corporate design? We didn't want to work with the usual dramatic elements used in commercials, but rather with animated typography. This video for the advertising campaign was part of the result.
«How can a designer create
dramatic visual impact with only animated text?»
fair waterpolicy – fictional, political initiative campaign
«Fachklasse Grafik Luzern»
Collaboration with Läura Maurer and Tara Jenkins
Collaboration with Läura Maurer and Tara Jenkins
Focus ︎︎︎corporate design, advertising campaign, motion typography, animation
2017
fair waterpolicy
Advertising campaign for a fictional political initiative
Advertising campaign for a fictional political initiative
«Fachklasse Grafik Luzern»
collaboration with Läura Maurer and Tara Jenkins
collaboration with Läura Maurer and Tara Jenkins
Focus ︎︎︎corporate design, advertising campaign, motion typography, animation
«How can a designer create dramatic visual impact with only animated text?»
Are we Swisspeoples drowning in blue gold?
We consume 142 litres in a single day alone and even flush our toilets with
drinking water.
We designed a fictional initiative to make the population of Switzerland aware of this problem. The Fair Water Policy Initiative calls for an additional amount to be paid by each Swiss citizen for the water they use. This amount should then be donated to third world countries. We have researched and discussed a lot about third world countries, water scarcity and water overconsumption. We also asked ourselves: Can such an initiative work at all? Where does the money go? Who is responsible for the implementation of initiatives? What effect do we want to create and what are the creative mediums that work in a corporate design? We didn't want to work with the usual dramatic elements used in commercials, but rather with animated typography. This video for the advertising campaign was part of the result.
We designed a fictional initiative to make the population of Switzerland aware of this problem. The Fair Water Policy Initiative calls for an additional amount to be paid by each Swiss citizen for the water they use. This amount should then be donated to third world countries. We have researched and discussed a lot about third world countries, water scarcity and water overconsumption. We also asked ourselves: Can such an initiative work at all? Where does the money go? Who is responsible for the implementation of initiatives? What effect do we want to create and what are the creative mediums that work in a corporate design? We didn't want to work with the usual dramatic elements used in commercials, but rather with animated typography. This video for the advertising campaign was part of the result.